{'It’s like they’ve erupted out of someone’s subconscious': how horror has come to dominate contemporary film venues.
The biggest surprise the movie business has encountered in 2025? The resurgence of horror as a leading genre at the UK box office.
As a style, it has remarkably outperformed past times with a 22% rise compared to last year for the UK and Irish box office: over £83 million this year, compared with £68,612,395 in 2024.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” says a box office editor.
The top performers of the year – a recent horror title (£11.4m), another hit film (£16.2 million), the latest Conjuring installment (£14.98m) and 28 Years Later (£15.54 million) – have all remained in the cinemas and in the audience's minds.
Even though much of the expert analysis highlights the unique excellence of prominent auteurs, their triumphs indicate something evolving between viewers and the genre.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” says a film distribution executive.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But beyond creative value, the consistent popularity of horror movies this year suggests they are giving audiences something that’s greatly desired: emotional release.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” says a genre expert.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” says a prominent scholar of horror film history.
Amid a real-world news cycle featuring war, border tensions, far-right movements, and environmental crises, ghosts, monsters, and mythical entities connect in new ways with audiences.
“Some research suggests vampire film popularity correlates with financial downturns,” states an performer from a recent horror hit.
“The concept reflects how economic systems can drain vitality from individuals.”
From film's inception, societal turmoil has shaped horror.
Experts highlight the boom of German expressionism after the first world war and the turbulent times of the 1920s Europe, with features such as classic silent horror and a pioneering fright film.
Subsequently came the economic crisis of the 30s and iconic horror characters.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” says a academic.
“So it reflects a lot of anxieties around immigration.”
The specter of migration shaped the recently released rural fright a recent film title.
The filmmaker explains: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Maybe, the current era of celebrated, politically engaged fright cinema started with a brilliant satire launched a year after a contentious political era.
It introduced a new wave of visionary directors, including several notable names.
“That period was incredibly stimulating,” recalls a director whose film about a murderous foetus was one of the era’s tentpole movies.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
This creator, now penning a fresh horror script, notes: “During the past decade, viewers have become more receptive to such innovative approaches.”
Concurrently, there has been a reconsideration of the overlooked scary films.
Recently, a independent theater opened in London, showing cult classics such as a quirky horror title, The Fall of the House of Usher and the modern reinterpretation of the expressionist icon.
The re-appreciation of this “gritty and loud” genre is, according to the theater owner, a straightforward answer to the algorithmic content churned out at the cinemas.
“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he says.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Scary movies continue to challenge the norm.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” notes an authority.
In addition to the re-emergence of the mad scientist trope – with multiple versions of a well-known story on the horizon – he anticipates we will see scary movies in the coming years responding to our current anxieties: about artificial intelligence control in the near future and “supernatural elements in political spheres”.
At the same time, a religious-themed scare film a forthcoming title – which tells the story of Mary and Joseph’s struggles after Jesus’s birth, and features well-known actors as the sacred figures – is scheduled to debut in the coming months, and will certainly create waves through the Christian right in the America.</